🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
🚀 Meta’s latest upgrade—Andromeda—is more than a new feature. It’s a seismic shift in how digital ads are delivered, moving from broad targeting to hyper-individualized precision. Daniel joins Mike and Eddie to unpack how this new system uses real-time signals, content behavior, and platform preferences to serve up perfectly placed ads—and why small law firms can’t afford to ignore it.
📌 Key Takeaways:
- Meta Andromeda delivers ads based on individual behavior, not audience groups.
- Ad placement is now AI-driven and personalized per user.
- Law firms must adapt their copy and creative to stay relevant in this new ad era.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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