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2023 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Content Loop™ Marketing: The Game-Changing Way to Grow Your Firm

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For years, marketing strategy has revolved around funnels to nurture leads from Awareness to Purchase. There’s just one giant problem – FUNNELS END.

Thankfully, we’ve found a better way to market that takes the finality out of funnels and keeps you top-of-mind with your leads so that they continue to receive messages from you long after a campaign has ended. It’s called the Content Loop™.

To show you how this works, we’ve put together a report for solo and small firm attorneys that explains all you need to know about the Content Loop™. In this report, you’ll learn:

  • The difference between the loop and traditional marketing funnels.
  • How to multiply content to create an effective Content Loop™.
  • How Content Loop™ affects the rest of your marketing.
  • And more!