🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
📊 Most law firms are flying blind when it comes to marketing spend. In this episode, Danny Decker breaks down exactly how to calculate client lifetime value and use it to set a realistic, confident cost of acquisition. If you’re basing your budget on what feels right instead of what’s actually profitable, this conversation will flip your perspective—and your math.
📌 Key Takeaways
- Learn how to calculate your client’s lifetime value beyond the first invoice.
- Discover the 10% rule for setting your ideal cost of acquisition.
- Understand how referrals and re-engagements affect your real marketing ROI.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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