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2022 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Hey HTMASLF member,

We want to sincerely thank you for checking us out and taking the opportunity to learn more about us! We have worked with How to Manage for a few years now and we truly believe that you are some of the best clients to work with. You’re engaged. You’re passionate. And most importantly, you understand the importance of marketing your law firm.

Even more, because How to Manage does such a great job in vetting their vendors, we want to pass on some additional value for you.

Fill out the form at the bottom of this page to let us know you’d like to schedule a consultation with us to see how we can help you, and our Business Development Manager will reach out to you ASAP to get it scheduled. Best of all, if you decide to enroll in services with us, you’ll receive a FREE month of service.

Not ready to commit yet? That’s okay! This offer will stand for as long as we continue to work with How to Manage, so you can access this page from their Admitted Vendor list.

In the meantime, click here to check out some of our other great resources and learn a better way to market your firm!

HTMASLF Vendor LP

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