Don’t Chase the Bright Shiny Objects! – LFMM 204

New is exciting. It’s why there’s a frenzy every time Apple announces a new product or Starbucks releases a new drink. But like the Apple Pencil and the Unicorn Frappuccino, they’re not always an improvement on what’s already out there. Don’t get caught up chasing the new, shiny marketing idea just because it’s the current trend.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!