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2024 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Referral Raffle


2020 has been an interesting year for our team, to say the least – and I’m sure you can say the same!

We’ve worked hard to serve our clients this year, and now we’re focused on finishing the year on a strong note. We’d love your help with that, if you’re willing!

We’re excited to announce that we’re bringing back our popular Referral Raffle!

From now until the end of November, we’re asking you to connect us with other attorneys you know that could benefit from our services. Every time you send us a referral, you’ll be entered to win 1 of 3 great prizes!
  • Apple Watch Series 6
  • Macallan Rare Cask Scotch
  • $500 Amazon gift card
  • PLUS – if any of your referrals become a client, we’ll send you a $500 check!

How to make a referral:

In order to get your name in the drawing, simply fill out the form below or send an email to jana@spotlightbranding.com and make sure the attorney you’re referring is cc’d on the email. You get an entry for each and every introduction that you make. That’s all there is to it!

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