Blogging is the flagship of all digital marketing, and it continues to provide benefits for businesses looking to market to their audiences. Here are a few incredible statistics that will help you enhance your firm’s marketing strategy.
1. Blogs with a reading time of more than 7 minutes receive less engagement
According to Medium, longer blog posts don’t get the same love as shorter blogs do. If you’re trying to put that much content into an article, consider turning it into a multi-part series. Not only does it make your original article easier to consume, but it gives you MORE content to post!
2. 73% of people skim blog posts (HubSpot)
You’re probably doing the same thing right now. That’s why headers are important. Short paragraphs with only 3-5 sentences work well too!
3. 75% of people prefer reading articles under 1,000 words (Contently)
This falls in line with our first stat. If your blogs take several minutes to read, they’re likely over 1,000 words. Aim for 400-600 words. That seems small, but you can pack a ton of information in that space!
4. The average blog post takes over 4 hours to write (Orbit Media)
If you’re writing your own blogs (or even having someone else in your office do it), how much revenue are you leaving on the table? What other tasks could you accomplish that will move you forward?
Don’t get us wrong—blogging is crucial to your firm’s content strategy—but you don’t need to spend hours crafting an article. (We wrote this one in under 30 minutes, and we think you’ll agree that there’s a lot of value in here.)
Consider outsourcing your blog work to an expert who handles blogging for firms like yours. We have a team of in-house writers who work directly with you to capture your voice and your exact language so each article looks and feels as if you had written it yourself (except you spent all of 20 minutes each month putting it together by working with our team instead of spending hours on it yourself).
Interested in learning more? Reach out to our team today!
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