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🧠 With tools like ChatGPT, Gemini, and Grok entering the mainstream, a massive change is unfolding in how people search for and choose lawyers. This episode dives into what every small and solo law firm needs to understand about AI-driven search — including why traditional referral marketing isn’t dead, but Google’s role in your client pipeline might be. Danny and Mike unpack the real numbers, the risks of staying invisible, and how your firm can adapt before it’s too late.
📌 Key Takeaways
- A growing percentage of legal searches are skipping Google and going straight to AI.
- Referrals still matter most, but AI is now the fallback when clients can’t get one.
- If your firm isn’t showing up in AI results, you’re already losing business.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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