🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
🧠 Think copywriting is just filler? Think again. In this episode, Mike Pelletier sits down with Danny Decker and Eddie Dzialo to uncover how copywriting—when done right—isn’t about sounding clever, it’s about closing clients at scale. You’ll learn why writing like you talk builds trust, how to ditch the legalese, and why your firm’s growth depends on getting persuasive with your words.
📌 Key Takeaways
- Copywriting is salesmanship in writing—amplified to thousands.
- Writing like you speak builds stronger client connection.
- Great copywriting delivers ROI most lawyers are sleeping on.
📆 Schedule Your Strategy Session
📱You can check out the video component by following us here on
Instagram or TikTok
The following two tabs change content below.
Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
Latest posts by Spotlight Branding (see all)
- Law Firm Marketing in 2025: What’s Trending - May 23, 2025
- Let’s Talk About Google & Video Marketing - May 22, 2025
- Are You Spending Enough on Marketing? Most Law Firms Aren’t - May 22, 2025
