🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
Not all prospects are ready to buy right now—and if your marketing doesn’t match their mindset, you’re losing clients. In this episode, Danny Decker reveals the psychology behind the buyer urgency spectrum and explains how to craft content that moves people from curious to committed. Learn when to educate, when to invite, and when to say “Call me now.”
📌 Key Takeaways
- Understand the three phases of client urgency and how to identify them.
- Match your content type to where your audience is on the buying spectrum.
- Use the “Call Me Now” campaign to convert high-urgency leads fast.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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