Create Marketing Loops, Not Funnels – LFMM 279

If you have explored any sort of continuous marketing for your firm, you’ve likely heard the phrase “marketing funnel.” However, there’s a problem with funnels in that they have an endpoint – and what happens when a prospect doesn’t get all the way to the end? You still need to market to them! This episode explains how.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!