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2022 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

Your call is confirmed.

Thank you for scheduling a call with our Solutions Team! We look forward to shining the Spotlight on your law firm.

In the meantime, take a look at what some of our current clients have to say about their experience with us:

“I would call myself a website connoisseur. I review lists like, ‘Top Ten Lawyer Websites of the Year.’ I had a cutting edge design in mind, and Spotlight Branding made it happen, but also made sure that I didn’t go too far into the future by including proven strategies. I am also very pleased with the quality of the writing that they have originated. Finally, I am very picky, and they handled all of my requests quickly and graciously. I highly recommend them if you would like to take your marketing to the next level.”

Jane MuirJ. Muir and AssociatesMiami, FL

“I have worked with a number of other online marketing firms over the last few years and Spotlight Branding has been the most comprehensive, responsive, and reasonable to work with, they just ‘get it.’

Since using Spotlight Branding my leads have increased, but more importantly it takes less time to convert the leads. Potential clients are ready to hire so much earlier in the process because I think they already trust us and that has been the biggest improvement since starting to work with Spotlight Branding.”

Lewis LanderholmLanderholm LawPortland, OR

“Since hiring Spotlight Branding, I have seen significant measurable results. My referrals have steadily increased month by month.  Having a consistent presence on social media and a well-designed monthly newsletter has helped keep me top of mind with my referral sources and former clients. Consequently, my revenues have increased by an average of 5% per month every month so far this year.”

Chris ClarkThe Law Office of Chris Clark, PLLCCharlotte, NC

“Spotlight Branding helped me create a blog that was awarded the 4th best in the country for my practice area.

I have worked with other legal marketing firms in the past, but Spotlight outshines them all. They get everything done on time! The staff is responsive to all of my requests, usually addressing the need the same day. Every month when my e-newsletter goes out I get immediate responses. I wholeheartedly endorse and recommend Spotlight Branding.”

Barry WaxLaw Offices of Barry M. WaxMiami, FL