Relationship Building Made Easy: Are You Cashing in on the Power of FAQ Videos?

February 12, 2020
Spotlight Branding

Considering the amount of time people spend staring at their smartphone screens, crouching over their laptops, and flicking through programs on their smart TVs, it shouldn’t surprise you that videos are a vital marketing tool. According to WordStream, people spend about one-third of their time online watching videos, and Forbes reports that over half a billion people watch videos on Facebook every single day. We’ve watched the relevance of video marketing grow every year, and 2020 will be no exception! That’s why if you’re not already cashing in on the power of FAQ videos, now is the time to start.

Notice we specifically said “FAQ” videos. That’s because, despite the current popularity of documentary-style videos, in our experience they don’t pack the same punch or have the client- converting power of FAQ videos, which answer the pressing questions soon-to-be-clients have today. By rounding up your most frequently asked questions, answering them succinctly in a three-minute video, and displaying that video front and center on your home page, you’ll make an instant, meaningful connection with potential clients who visit your website.

Because subtitled videos communicate on three levels — listeners watch, read, and hear them — they naturally create a connection. Seeing your face and hearing your voice will build trust with your potential clients, which is the first step to a financial relationship. Videos can also help build your reputation as an expert and authority in your field, helping to justify your rates. When people see you as the expert you are, you command the rates of an expert!

With all the apps and editing software available today, it’s possible to shoot video content yourself, but our team has years of experience crafting high-quality FAQ videos we’d be happyto put to work for you. We can take care of every step of the process: scheduling the shoot, helping create the optics, and editing the final results. For many of the law firms we work with, we even re- shoot their videos annually to ensure their FAQs reflect their clients’ most pressing concerns. To find out more and schedule your own FAQ video session, contact us today.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!