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2022 Legal Marketing Trends Report

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1,2,3… Section

The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

We believe that the best marketing campaigns involve help from many experts, not just a one-stop-shop. We have cultivated several great relationships over the years with a variety of marketing experts, and we want to share their expertise with you. See our list of preferred partners below, and please reach out to them to build upon the marketing foundation we have built for you!

Outside Managing Partner

How to Manage a Small Law Firm helps solo lawyers become Law Firm Entrepreneurs, through a proven system for growing law firms that also increase owner happiness.

Contact: Stephanie Galvis

Email: stephanieG@howtomanage.com / Phone: (888) 765-7460

CRM Solutions

Clio: An industry leader in client relationship management, Clio’s platform allows you to track the data that’s most important to you and your law firm. If you’re interested in learning more about Clio, let us know! We’ve got a guy on the inside who can get you the VIP experience.

Staffing

Get Staffed Up: Eliminate risk. Increase your margins. Enjoy running your business. Get Staffed Up was founded by two lawyers who thought that running a law firm should be insanely joyful (we’re changing lives, after all) – but didn’t find that joy until their teams were sufficiently large enough so that the lawyers only focused on what was important to them.

Contact: Brett Trembly

Email: brett@getstaffedup.com / Phone: (866) 763-2540

Reception/AI

Smith.ai: Smith.ai is an industry leader in chat and receptionist services. They will answer calls, chats, texts, and Facebook messages 24/7, and their services include call screening, scheduling, intake, and payments, plus they can call back leads who connect with you online or complete your web form. Use the code SPOTLIGHT100 to get $100 off your upfront costs.

Contact: Maddy Martin

Email: maddy@smith.ai / Phone: (650) 727-6484

Consulting/Compliance

Prae Venire is a consulting firm providing high-quality corporate compliance and risk mitigation solutions to meet specific client needs.

Contact: Natalia Corsini

Email: natalia.gindler@praevenireus.com / Phone: (305) 439-5818

SEO

Magnosi Web Marketing: Results worth paying for. Years of experience, unparalleled service.

Contact: Brian Magnosi

Email: brian@magnosiwebmarketing.com / Phone: (315) 741-2066


Paton Marketing: We have a core belief that research is the key to success when it comes to marketing online. We are experts at Keyword and Competitor Research.

Contact: Todd Paton

Email: todd@patonmarketing.com / Phone: (786) 454-9862

Facebook Ads

Woof Marketing: Lead generation, retargeting, Messenger campaigns, chat bots, and more depending on your specific needs.

Contact: Andrew Haberman

Email: andrew@woof.marketing / Phone: (833) 444-WOOF

Pay-Per-Click / AdWords

Baltzer Marketing: We help you get more leads and cases with Pay-Per-Click and display advertising such as Google Ads.

Contact: Brent Baltzer

Email: brent@baltzermarketing.com / Phone: (866) 957-0822

Law Firm Funding

FUNDAFI: Obtain funds between $20,000 and $250,000. You can use the funds at your discretion for your firm. FUNDAFI is owned and operated by a licensed attorney and offers customized financing to the needs of small law firms.

Contact: Michelle Mills

Email: Info@alliancefundings.com

Avvo Ads

Avvo: Avvo services such as Avvo ads, pro, etc. Increase leads through Avvo ads.

Contact: Kelly Coleman

Email: kelly@avvo.com / Phone: (206) 812-8008

Media Training

The News Directors: From executive media training and on-camera interview coaching, to the production of video statements and full-scale crisis media relations.

Contact: Brian Andrews

Email: brian@thenewsdirectors.com / Phone: (305) 906-1030

Public Relations

Vine Communications: Vine Communications is a public relations agency with over 10 years experience overseeing communications initiatives for law firms.

Contact: Nikki Deas

Email: nikki@vinecommunicationsinc.com / Phone: (305) 447-8678


Bulldog Strategy Group: We help people, including your clients, refine their message and say the right thing at the right time to the right people.

Contact: Sandi Poreda, APR

Email: sandi@bulldogstrategygroup.com / Phone: (850) 766-1906


Janet Falk: As Chief Strategist of Falk Communications and Research, she advises attorneys at small law firms and with a solo practice on Media Relations and Marketing Communications to attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel and achieve business goals.

Contact: Janet Falk

Email: janet@janetlfalk.com / Phone (212) 677-5770

Business Development Coaching

Paula Black: Business Development and Coaching for lawyers. Build a thriving practice that you love!

Contact: Paula Black

Email: paula@paulablack.com / Phone: (305) 859-9554

Print Newsletter Management

The Newsletter Pro: Monthly print newsletter management – strategy, content creation, printing, and distribution.

Contact: Lauren Robblee

Email: Lauren.robblee@thenewsletterpro.com / Phone: (208) 297-5700

Book Publishing

Paperback Expert: Our Speak-to-Write process eliminates the hassles of writing a book. Through a few relaxed conversations with one of our writers, you’ll effortlessly create your book content in under 24 hours of your time and we’ll do everything else to complete and publish your book for you.

Contact: Michael DeLon

Email: michael@paperbackexpert.com / Phone: (501) 404-8690

Cybersecurity

Rocus Networks: Simplifying cybersecurity for law firms by providing a robust full-service solution and allows you to focus on your firm.

Contact: Jeff Wilson

Email: jwilson@rocusnetworks.com / Phone: (704) 604-1799

Custom Targeted Campaigns

Site Impact: We power hundreds of Agencies, Media Companies, TV, Newspaper, and Radio stations throughout the US. Clients utilize our data and white labeled self-service proprietary platform to create custom audiences. Run counts, setup campaigns, deploy and track in real-time. All of our platforms are integrated and have full API’s to connect to your internal reporting.

Contact: Brian Apploff

Email: Brian@siteimpact.com / Phone: (954) 982-7900


Compulse Digital Marketing (Sinclair Broadcast Group): We offer nearly 90 different digital tactics executed by our internal teams specializing in OTT (streaming device commercials), SEM, Geofencing, and more. Enormous data partners, creative team inhouse, and transparent reporting. We can look at individual tactics or wholistic strategies for your unique business and goals.

Contact: Michael McDonnell

Email: mmcdonnell@sbgtv.com / Phone: (843) 290-5919