🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
🚨 Your landing page might be lying to you. In this episode, Eddie and Mike unpack the marketing trap too many law firms fall into—chasing clicks instead of conversions. Using the rise (and crash) of clickbait as a cautionary tale, they explain why flashy traffic stats don’t mean a thing if no one’s actually becoming a client—and how to fix that. Whether you’re running ads or tweaking your website, this conversation will change the way you measure success.
📌 Key Takeaways:
- Clickbait grabs attention but destroys long-term trust.
- High traffic is meaningless if it doesn’t lead to real conversions.
- Your landing page tells a story—make sure it’s one that builds your business.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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