🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
📈 Many website owners assume that publishing a lot of content about current events is a great strategy. But that approach can do more harm than good. In this episode, Eddie breaks down how to actually build a valuable content library—from avoiding dated information to establishing long-term authority.
📌 Key Takeaways
- Why tying your content to specific, timely events can quickly make your website feel dated and irrelevant.
- The risk of publishing information, especially about the law, that can change and become inaccurate over time.
- How to build a lasting library of content by focusing on evergreen topics that never have to be taken down.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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