It’s Never Too Late to Start a Podcast: 3 Reasons to Press Record Today

March 23, 2021
Spotlight Branding

2021 is the year of the podcast. So was 2020. And 2019. And 2018.

Podcasting has been hot for so long that if your firm doesn’t have a show, you might think you missed the boat. But that couldn’t be further from the truth. If podcasts are still “in,” that means people are still listening to them, loving them, and hunting for new ones to try. Your show could be the next big thing.

Not convinced yet? Here are three reasons to press record today.

1. Starting a podcast has never been easier

If you’ve been putting off starting a podcast because you don’t know how or think it’s too difficult, we have news for you — podcasting is easy! You don’t need fancy equipment or deep pockets. Websites like BuzzSprout and LibSyn will let you upload your audio and immediately distribute it to outlets like Spotify and the App Store. To simplify the process even more, we are rolling out our very own podcast service in 2021. If you reach out to us now, you can get in on the ground floor.

2. Every episode will elevate your credibility

Every piece of content you put out positions you as the expert in your field, and that includes podcast episodes. You can monologue about cases, interview clients, or talk shop with your legal buddies — it doesn’t matter! Simply having the episodes on your website and social media will lend your firm gravitas and impress visitors.

3. You can use your show to grow your network

A podcast is the ultimate networking tool, especially if you do interviews! Offer those coveted slots to your clients as a perk, hand them out to referral partners to build those relationships, or send invitations to the lawyers, potential partners, and celebrities you’d love to meet. You may need to send a lot of invites, but in the end, you’ll win the numbers game and fatten your list of connections.

So, what are you waiting for? Get going before the window closes!

If you want to start a show for your firm or take your existing podcast to the next level, contact us today at SpotlightBranding.com for more information. Be part of our 2021 podcast service rollout!

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!