🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
📈 Most law firm owners assume content marketing isn’t working because it doesn’t bring in direct leads. But that’s not its job. In this episode, Marc Cerniglia breaks down how to actually measure the real impact of your content—from increasing referrals to raising your authority and improving the ROI of everything else you’re doing.
📌 Key Takeaways
- Why content marketing success isn’t about lead count.
- How to track the subtle (but powerful) effects of brand-building content.
- The hidden way content makes your other marketing strategies more effective.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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