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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

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This is the definitive guide you need!

Did you know that more people listen to podcasts than own Netflix accounts? Podcasting is the newest and fastest growing content medium, and one that you can take advantage of as a marketing and business development tool.

Nurture and grow referral relationships. Elevate and show off your expertise. Build a community.

You can do all of that and so much more with your own podcast. Best of all, getting started is much easier than you think! We’ve built 2 great podcasts at Spotlight Branding (and several members of our team have shows of their own!), so we’ve compiled all of our knowledge on building and running shows into this short, easy to read resource. Inside, you’ll learn:

  • What equipment you need to get started
  • How to choose a show format
  • Tips for recording and producing
  • And more!