🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
🧠 Law firm marketing is evolving fast—and most firms are falling behind. Eddie and John break down Spotlight Branding’s 2025 Legal Marketing Trends Report, pulling insights from over 15,000 lawyers to spotlight what’s working, what’s not, and what’s flat-out missing. From lead nurturing to AI, from social proof to the #1 marketing mistake firms keep making, this episode is your shortcut to smarter strategy.
📌 Key Takeaways:
- 75% of firms have no real marketing plan—and it shows.
- Networking still delivers the highest ROI (but most lawyers skip it).
- Content, lead nurturing, and AI are reshaping how top firms grow.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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