Redefining Marketing & Branding pt 1 – Ep 752

August 28, 2024
Spotlight Branding

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Most lawyers know the generic definitions of marketing and branding. This could be detrimental to these efforts!
Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about the real definitions of marketing and branding. Law firms can benefit greatly by knowing exactly what falls under these marketing and branding umbrellas. Is it just dances on TikTok and lead generation? Is it just a logo and color scheme? Tune into part 2 tomorrow where we discuss what does fall under marketing and branding for law firms!

👉Here’s what you can expect:

  • How most law firms misidentify what is marketing or branding
  • How your law firm should know what does not define as these things

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!