4 Free Resources Every Attorney Should Offer

There’s a stigma out there that says attorneys only care about getting every last cent they can out of people. And while that may be true if you’re an attorney who goes up against bigger corporations in court for big settlements, this notion typically doesn’t ring true for most attorneys, especially when they’re working with their own clients.

So how do you eliminate that stigma? By offering free information on your website. What does that look like? Well first, it’s easier to tell you what it doesn’t look like. 

If your website is no more than a couple of pages that has your contact info, lists the areas of law you practice, and simply says “We can help,” then your website isn’t actually very helpful. It’s not highlighting your expertise and it isn’t addressing your visitors’ concerns. Instead, your website should have the following:

1. A Regularly Updated Blog

We’ve talked about this before, but having a regularly maintained blog with evergreen topics that cover your practice areas is a great way to provide information on your website. You don’t have to recreate chapters from your law school textbooks, but you can provide basic, surface-level overviews of a given issue and show that you’re the expert they can trust.

2. A Robust Video Library

For people who prefer watching videos to reading text, a video library is another great way to provide free information. Even more, video has a couple of psychological benefits that blogs can’t provide.

  • First, they break down any sort of barrier that exists between you and the client where they lose any intimidation they felt by you. They can now feel more comfortable around you knowing they can put a face and a sound to your name.
  • Second, the videos mentally prepare viewers for when they take the next step and come into your office for the consultation. Even if it’s just slightly, that extra preparedness will make your job easier.

3. A Newsletter Signup

Whether you have an email or print newsletter campaign, make sure there’s a way people can opt into it on your website. Then, if you’re doing your marketing right, they’ll receive your latest blog or video (or both!) in your next newsletter without them ever having to regularly check your website.

4. A Complimentary Download

This is a great way to capture leads on your website. Having a free download, such as a white paper or ebook, is arguably the biggest credibility booster you can have on your website. And here’s the thing: You don’t need to actually write a full-length book or legal brief. You can take one of your most evergreen blogs, expand it a little bit, and turn it into a free download. Anything more than 1,500 words becomes laborious for the reader.

If your website lacks one or all of these free resources, you risk having a website that isn’t living up to its fullest potential. If you’d like help implementing these features, give us a call today.

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Spotlight Branding

Spotlight Branding is an internet marketing and branding firm for lawyers. Our goal is to help our clients create an online presence that positions them as a credible expert in their field, keeps them connected with their network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find them!