The Factual Truth About SEO For Law Firms – Ep 750

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If you’ve been a listener of this podcast for a while, then you know Spotlight’s stance on SEO. It’s not a pretty thing!
Marc Cerniglia sat down with the new marketing director, Sarah Henneman, and talked about how SEO should not be a focus for law firms. In fact, SEO is a great way to burn marketing budget! It is a zero-sum game, and if your law firm focuses on it, then you need to listen to why it should not! 

👉Here’s what you can expect:

  • Why your law firm should not put much focus on SEO
  • How SEO is not the best thing for law firms to focus on

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!