Very little in life is free anymore, but there are still things out there that provide a TON of return for relatively little cost. If you’ve invested in your firm’s marketing, you’ve likely seen how much money you need to shell out in order to reach your goals. An effective Google Ads strategy costs thousands and ensuring you show up on page 1 of a Google search could cost more, especially if you’re in a larger market.
The good news is that those aren’t the only ways to market your firm. Here are some alternatives that won’t break your budget, but will still provide results.
1. Build Up Your Social Proof
In other words—get those reviews! Ask past clients (who walked away happy with their result) to leave a review on your firm’s Google listing or anywhere else you’re trying to build a presence like Facebook, Avvo, or Yelp. Potential clients value the number of reviews (and high ratings) when vetting the firms they work with, so if you’re trying to convert colder prospects, having a larger number of 5-star reviews can help close them quicker.
2. Social Media
While it’s free to use social media, you can invest a little bit of money to extend your reach far beyond what the platforms will organically do for you. This is especially true with Facebook, which severely limits a business page’s organic reach. However, for as little as $1 per post, you can get out in front of several hundred people—either those that follow you already, or new audiences that are a fit for your services.
3. Email
EMAIL ISN’T DEAD! Our clients constantly tell us that they receive multiple referrals and/or requests for repeat business with each newsletter they send out every month. The key is to provide value in those emails. Don’t make it a big advertisement to call your firm. Provide information, position yourself as a knowledgable expert, and demonstrate that you care more about helping your audience get from A to B more than collecting that retainer.
If you need help building your social media presence or sending a consistent email newsletter, we at Spotlight Branding have you covered. Contact us today to get a demo and a quote.
Spotlight Branding
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