Does Your Audience Even Know Who You Are? – Ep 660

Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm?
Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising.  

👉Here’s what you can expect:

  • The mindset of who you are marketing to
  • The common marketing trap law firms fall into
  • What are each of the 5 Stages of Awareness

☝️One of our best free resources that can make all your marketing work better:
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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!