Waiting Until January Is Already Too Late

December 29, 2025
Spotlight Marketing & Branding

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😴 Waiting until January is already too late. In this episode of the Law Firm Marketing Minute, Mike, John, and Sofia break down why the phrase “after the holidays” quietly puts law firms behind before the new year even begins. They explain how prospects are researching attorneys right now, why pausing marketing during the holidays costs you Q1 momentum, and what smart firms do to stay top of mind while competitors wait.

📌 Key Takeaways:

  • Why “after the holidays” is a dangerous mindset for law firms
  • How prospects make decisions before January even starts
  • What firms should do now to win Q1 business

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