How to Know When It’s Time to Hire a Marketing Agency

As a business owner, you understand the importance of marketing. Greater exposure and brand awareness means more clients and revenue. However, when you have a demanding caseload, marketing tasks can fall by the wayside until you’ve got the time to deal with them again.

When you’ve reached the point where marketing is spending more time on the back burner than on your plate, you may need to hire a marketing agency. You can lose ground to your competition very quickly if you only focus on social media, Google ads, and other strategies when you have time. In this article, we go over signs that you’re ready to call in the pros.

You Don’t Have Time to Plan Ahead

Your marketing should be oriented toward short-term and long-term revenue and brand-building goals. When you only have the bandwidth to think one month ahead, it’s not conducive to growth. When you work with a digital marketing agency, you’ll be able to plan three, six, and even 12 months in advance.

Revenue and Leads Are Declining

Have you noticed a reduction in new client acquisition? A digital marketing agency can assist you in developing an inbound marketing strategy that will reach your key customers where they are and provide them with content they’ll want to see.

You Don’t Have Time to Update Your Website

Mobile-friendly and responsive websites are now given preference in Google search results. By responsive, we mean that it provides a seamless viewing experience no matter what device your audience uses. In today’s digitally savvy world, a non-responsive website will lose out not only to Google’s ranking algorithm but also to your client base. A marketing agency can give your firm’s site the overhaul it needs for premium visibility.

You Don’t Know How or Don’t Have Time to Track Key Metrics

Marketing professionals test, track, and analyze their results to determine which strategies work and which don’t. Ideally, you should be regularly tracking leads and referrals, identifying how they come to you, and seeing which strategies are winning you the most clients. If you don’t have the time to do it yourself or the resources to engage an in-house marketing team, the natural solution is hiring a marketing agency.

You Don’t Have the Right Skillsets In-House

For businesses to succeed in the digital era, they need a wide range of skills, including social media, content, website development, and graphic design. All of that creative knowledge is at your fingertips when you work with a digital marketing agency. 


Staying relevant means constantly working on your firm’s brand development and brand awareness. By working with a digital marketing agency, you get access to a team of creative people who are constantly learning about and practicing new digital marketing technologies and theories. They can research ways for you to capture new clients and re-engage old ones, keeping you on top while you focus on what you do best: practicing law.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!