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2022 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

It’s Time to Get Back to Work!

As states reopen and people across the country return to their offices, it’s time to get back into the swing of things and regain a sense of normalcy.

However, with all of the changes the country has undergone over the last few months, you may be feeling overwhelmed and unsure of how certain aspects of your business may run.

To help, we’ve put together a “Back to Business Plan” for solo and small firm attorneys that we hope can give you some guidance on select aspects of your business. In this report, you’ll receive:

  • Tips on how to market your law firm post-pandemic
  • What areas of your marketing you should be focusing on
  • Lessons we learned as a small business that you should consider as we move forward
  • And more!

This report is completely free. Just enter your email below for instant access.

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