Pursuing Perfection? Take a Breath

Lawyers tend to be a different breed of human being. They are detail-oriented and perfectionists. This can be even more true for entrepreneurial attorneys who set out to start and run their own law firm.

Does this sound like you?

If so, you’ve likely encountered difficulties when it came to your marketing – specifically, your content. You’ve agonized over your website’s design and the content that went onto each practice area page. You spent hours perfecting a blog post. You went through multiple takes of a video because you couldn’t find the right way to articulate what you were trying to say.

Take a breath, channel your inner Idina Menzel, and “let it go.”

We get it. You don’t want to put your name on something that you’re not proud of. What will your fellow lawyers think? What will your audience think?

First of all – who cares what other lawyers think about your content? You’re not writing blogs or making videos to impress them or show off how smart you are. If you did that, your content would be incredibly technical and boring for the rest of us (no offense).

But what about your audience? Sure, they’ll come to your website expecting quality work, but they’re not expecting an exquisitely crafted blog. They have concerns, fears, and questions – and they just want answers. If you can give them the answers they need, they’ll be happy to hire you.

On the other hand – give them blogs full of legalese that go on for several paragraphs, making it difficult to find or understand the answer to the question they have and those people will go somewhere else.

Your content doesn’t have to be perfect, it just needs to accomplish the goal of answering the question or addressing the concern your audience has. If you can do that, you’ve done your job.

Need help with your content? We’re good at that, and we’d love to work with you. Contact us today to learn more.

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Spotlight Branding

Spotlight Branding is an internet marketing and branding firm for lawyers. Our goal is to help our clients create an online presence that positions them as a credible expert in their field, keeps them connected with their network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find them!