🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
🧠 Google has made a game-changing leap with its newest AI update, and it’s redefining how search works. This episode unpacks what this breakthrough means for lawyers, how it impacts client acquisition, and why understanding it is essential for staying competitive.
📌 Key Takeaways:
- How Google’s AI is reshaping the search landscape and your firm’s visibility.
- The shift from traditional search to direct AI-generated answers—and what it means for you.
- Practical steps to adapt your marketing strategy to this new reality.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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