A well-designed logo is one of the most powerful marketing tools a business will ever have. It sends a message about the brand to everyone, and when that message is accurate, the benefits can be enormous.
If your firm still needs a logo (or its time for a refresh) and you don’t have a graphic design background yourself, you’ll want to outsource your logo design needs. This article shares some tips for getting ideal results.
Find a Designer
While working directly with a design agency is arguably the most expensive option, you’ll benefit from the dedication of an experienced professional and be more likely to get a final product you’ll love. Spotlight Branding also offers logo design services to clients who need a website design.
However, if you’re not yet in a financial position to work with an agency, there are plenty of freelancers who can deliver a quality product at a reasonable cost. You can find them on popular freelancing platforms like the following:
- Fiverr: This platform offers services from a variety of independent contractors. This site lets graphic designers set their own rates and package offers, including how many revisions they will provide.
- 99Designs: You can hire designers on 99Designs to create logos as well as business cards, and websites. You can use this platform in two ways: engage a designer directly or hold a contest and buy the winning design.
- Upwork: The site’s Talent Marketplace allows you to post a job and receive proposals from previously vetted designers. A shortlist of candidates will be created by Upwork’s algorithm, saving you time.
Know What You Like
The best starting point is to look at other logos (you don’t have to limit yourself to businesses in the same industry). What fonts, colors, and presentations do you like or dislike? During your initial meeting with the designer, they will ask you these questions, and knowing the answers in advance can help them develop something you’ll like more quickly.
Understand the Basics of Good Design
In order for a logo design to be successful, it must instill understanding from the moment it is first seen. Below are some design tips that distinguish winning logos from the ones that never quite make it past the starting gate.
Keep It Simple
People process simple images more easily, so the best logos are straightforward and uncomplicated. Nike has a swoosh symbol that’s both basic and meaningful. A logo that’s easy to look at will also be easy to recognize and recall later on.
Match the Brand’s Message
Successful designs match the company’s culture and values. In short, its essence. Logos for entertainment law firms should be more energetic while representation for an estate planning law office needs to be appropriately dignified and respectful. Color can also make or break a design, as different colors have inherent meanings. It’s important to go with colors that reflect the brand value and the product or service sold.
Keep It Timeless
Although the “I love New York” logo has been around since the 1970s, it carries as much emotion and meaning today as it did 40 years ago. Clean lines, modernist structure, and basic honesty give the logo a timeless quality.
Conclusion
Successful logos give the public an instant understanding of a company’s character, philosophy, and market position. To maximize your chances of producing a winner, work with a designer who combines careful forethought with a disciplined and market-savvy approach. When you find the right one, you’re all set.
Spotlight Branding
Latest posts by Spotlight Branding (see all)
- Being There For Those In Need – Ep 662 - April 24, 2024
- Stages Of Awareness: Problem Aware (Part 2) - April 24, 2024
- The Potential Clients Who Don’t Know They Need You – Ep 661 - April 23, 2024
