Content marketing can be used for more than just marketing. Sure, it’s designed to drive referrals and position you as the expert, but it can also help in other areas of your firm—specifically when it comes to making your intake process more efficient and improving your conversion rates.
This blog doesn’t even have to be very long because the correlation is simple.
If you have a consistent content strategy, your audience will come to you more educated and primed to do business with you. Your intake team won’t have to ask as many questions to get the details of a potential client’s issue because they’ll already be speaking some of the language.
When it comes to your conversion rate, you should also see an improvement there. Potential clients won’t be price shopping or doing as much comparison to your competitors because they’ll have already been sold on the fact that you’re the right person for the job. (Something that absolutely won’t happen if your focus is on SEO.)
It’s really that simple. On the front end, your content will keep you top-of-mind, remind people of all the ways you can help them, reinforce your expertise, and establish you as THE go-to expert. On the back end, it will reduce the amount of time you and your team spend on selling your services, allowing you to get to work faster. Everybody wins.
Ready to implement a content marketing strategy for your firm? Contact us today.
Spotlight Branding
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