Why Small Firms Need a New Take on Virality

🎙Listen on SpotifyApple Podcasts, or wherever you get your podcasts!

🌟 Viral fame might seem enticing, but does it really bring clients through the door? In this episode, Smike and Sofia unpack the hidden truths about social media virality and why it often misses the mark for small law firms. Discover how to shift your focus from big views to building real client connections and lasting success.

📌 Key Takeaways:

  • Why viral fame doesn’t translate to local clients.
  • The importance of state-specific strategies for law firms.
  • How to align your social media goals with your firm’s growth.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!

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