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2022 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

The Race To Rock Bottom: A Price War You Don’t Want To Win

This webinar was recorded on 10/8/18 in partnership with Law Firm 500. Our 3 panelists covered a range of topics including how to:

  • Stop competing on price
  • Level up your law firm
  • Market the right way

Despite being an excellent lawyer with a good reputation, you’re probably losing business to inferior competition and DIY services like LegalZoom. You’re losing business to inferior lawyers and legal services for one reason, and one reason only.

They’re cheaper than you.

Price competition is something that every lawyer – and every business owner – must face.

**Feel free to bookmark this link for future viewing.

If you’d like to speak with anyone at Spotlight Branding, please email us at solutions@spotlightbranding.com or schedule a FREE consultation with one of our Brand Strategist by clicking here. 

Law Firm 500 is the #1 conference for solo and small law firms serious about law firm growth. If you’re interested in attending this years conference, click this link to find out details. Use code promo code SUCCESS-3 for a $500 discount.