Wrong Type of Content: The 4th Horseman of Social Media Failure – Ep 763

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Let’s look at social media through a different lens!
In the fourth part of our “4 Horsemen of Social Media” series, we dive into one of the biggest mistakes law firms make: posting the wrong type of content. Too often, law firms chase viral trends—think memes or funny videos—hoping for likes and followers, but those don’t translate to clients. In this episode, we’ll talk about how content marketing focused on educational and valuable posts is the key to building trust and positioning your firm as an authority. Tune in to learn how to shift from chasing vanity metrics to creating content that brings in real business.

👉Here’s what you can expect:

  • Discover why trying to go viral won’t convert followers into clients
  • Learn how educational content builds credibility and client trust

☝️What should you focus your social media on? We have a guide:
Download Your Free Copy Here!

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!