What Worked on Facebook in 2015 (Why It Fails in 2025)

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📉 Remember when posting on Facebook actually reached your audience? Those days are over. In this episode, Danny Decker breaks down how Facebook’s algorithm shift has crushed organic visibility—and what that means for law firms relying on old-school strategies. Whether you’re still posting hoping for traction or just not seeing results, this is your wake-up call to rethink your approach before wasting more time and opportunity.

📌 Key Takeaways:

  • Organic reach on Facebook is now minimal—often under 5% of your audience.
  • Facebook has shifted into a full-blown ad platform, limiting free exposure.
  • Your page still matters, but only as a credibility tool—not a lead engine.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!