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Stop wasting time on empty SEO tactics
Think keywords are enough to make your legal blogs successful? Think again. In this episode, the Spotlight Branding marketing team—Smike, Eddie, and Sarah—break down why relying on keywords won’t save your content and what you should focus on instead. Using a brilliant billboard analogy, they reveal how substance and value are the true drivers of engagement and client trust.
📌 Key Takeaways:
- Why keyword-stuffing doesn’t work for legal blogs
- The importance of creating content with real value
- How to keep readers engaged and turn them into clients
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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