Implement Your Firm’s TikTok Strategy in 3 Easy Steps

November 8, 2022
Spotlight Branding

According to our 2022 Legal Marketing Trends report, only 9% of law firms are on TikTok. We expect that number to jump for 2023, but if you haven’t made it to the most popular social media platform in the world yet, there’s still time to establish your presence. Here’s how to make it happen:

1. Set up your account

Duh. That one is pretty obvious, right? Setting up a profile is pretty easy, but you’ll have to do it from your phone. Anyone in your firm can download TikTok and log into the firm’s account on their own phone later on. Also, sign up as a personal account rather than a business account. TikTok’s business platform is more geared towards businesses with physical products to sell, and you won’t be able to access the most popular music and sounds from a business account.

2. Develop your posting strategy

Here’s the thing: TikTok is the ultimate example of the power of finding your niche. The most successful channels all have one big thing in common—99% of their videos are about the same exact thing. For your channel, the path is very simple—provide helpful, informative content.

All of your videos don’t have to look exactly the same, but when you establish a theme, people will follow your account with the expectation that that’s the content they’re going to get. You can switch up the delivery and format, but the general theme should remain the same.

3. Build a system to stay consistent

Create recurring tasks to record and post videos on a regular basis. Maybe it’s daily or every other day. Regardless, you want to be consistent. This will ensure that TikTok’s algorithm will continue to push your content to the world.

Keep in mind—you may have some videos that take off and get hundreds or thousands of views. You may also have some that only get a dozen. Regardless of what happens, the important part is to continue to keep posting and providing that value. People will inherently see your firm as the expert and the most logical choice when the need arises.

The following two tabs change content below.
My Twitter profileMy Facebook profileMy LinkedIn profileMy Instagram profileMy YouTube channel

Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!