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2022 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

 

Thank You for Visiting us at the 2021 Wisconsin Small & Solo Firm Conference!

 

WSSFC Logo

 

 

 

 

 

 

Virtual or not, it was fantastic connecting with all of you at the 2021 WSSFC this year! If you’ve landed on this page, then you connected with us via our virtual booth, meaning you were entered into our prize raffle for a chance to win a $350 bottle of Macallan Rare Cask scotch!

Be sure to check out the video below where we announce this year’s winner!  

 

Congratulations to our winner!

If you’re serious about improving your marketing and growing your law firm, please schedule a call below. Remember, participating in a consultation gets you an entry into our $30,000 Marketing Makeover drawing at the start of 2022, so be sure to schedule a call with our Business Development Manager right away!