Why SEO Still Matters in the Age of AI Search

September 24, 2026
Spotlight Branding

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!

🎙️ Does SEO still matter for law firms in the age of AI search? In this episode of the Law Firm Marketing Minute, Jason Hennessey joins Danny Decker to explain why SEO is still the foundation for how law firms get found online, even as tools like ChatGPT change the way people search for recommendations. Jason explains that optimized website content can still impact Google rankings while also influencing large language models, but AI search adds another layer by looking at trust signals like reviews, reputation, and credibility. For solo and small law firms focused on law firm SEO, AI search visibility, Google rankings, GEO, and getting recommended online in 2026, this episode breaks down why the fundamentals still matter and how they are evolving.

📌 Key Takeaways:

  • SEO still supports both Google rankings and AI search visibility.
  • Optimized website content helps large language models understand your firm.
  • AI search also looks at reputation signals like reviews, credibility, and trust.

🗓️ Identify The Gaps In Your Marketing:
https://bit.ly/strategy-call-lfmm

Does SEO still matter for law firms in the age of AI search? Listen now!

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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