🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
✨ Most lawyers think content is about showing off what they know—but that’s exactly why it doesn’t work. In this episode, Danny Decker flips the script and shares how to build content that hits your audience’s deepest concerns and questions. Learn how to make every post, blog, and video feel like you’re reading your client’s mind.
📌 Key Takeaways
- Discover why starting with your audience’s fears creates irresistible content.
- Learn how to identify the top 5 questions your clients are already asking.
- Shift from “what you want to say” to “what they need to hear.”
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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