The Power of Niching Down – LFMM 382

If your audience is everyone, your competition is everyone. That’s what happens when you’re a “door lawyer” taking every case that comes in your door. This week, we discuss the upside to niching down and how it create a more streamlined path to your business’s growth!

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!