5 Steps to Creating a Profitable Email Newsletter

Sending out an email newsletter is one of the best ways to stay in touch with your network, build your brand, bring in leads, and generate referrals. This is common knowledge among owners of solo and small law firms, but many of them still don’t hit the send button — why? 

Well, if you’ve never put together a newsletter, the prospect of spending time and effort to create one might be intimidating. However, the process is much easier than you think. In less than an hour, you can create a DIY email newsletter that will take you only minutes to maintain each month. 

1. SIGN UP FOR A PLATFORM

There are plenty of email newsletter platforms to choose from, and you can create an account for little to no cost. We use Mailchimp, but Constant Contact and Zoho Campaigns are great options, too. 

2. CHOOSE A TEMPLATE

Don’t waste your time building a newsletter from scratch. Just about every platform offers newsletter templates, complete with visual editors. All you have to do is customize the colors, add your logo, and fill in the content.

3. DRAG AND DROP YOUR EXISTING CONTENT

You don’t have to reinvent the wheel: Simply pop in the blog posts and videos you’ve already made, and rotate them each month. You can even add a section for firm announcements and specials. If you don’t have content available, consider this your reminder to create some. 

4. CREATE AND MAINTAIN AN EMAIL LIST

You need to add the email addresses of your past and current clients, referral partners, and other contacts to your chosen platform. If you’re lucky, your office CRM like Clio will give you the option to export your addresses and integrate them automatically. If you’re not, this step might take some time, but it will be worth it! After the initial input, make a note to add new addresses each month. 

5. SEND THE NEWSLETTER MONTHLY! 

As you’re going through this process, remember that your newsletter doesn’t have to be perfect. Something is better than nothing, and you can improve it over time. If you have questions about creating a newsletter, give us a call. We’re here to help and can even do the work for you.

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Spotlight Branding

Spotlight Branding is an internet marketing and branding firm for lawyers. Our goal is to help our clients create an online presence that positions them as a credible expert in their field, keeps them connected with their network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find them!

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