Is Your Marketing Getting Stale? 3 Strategies to Refresh Your Campaign in 2020

*This post originally appeared in the December 2019 edition of our print newsletter.

In just a few days, the decade will be over. If a survey of your marketing campaign reveals your strategies are “so 2010s,” why not try out some fresh tactics in the new year? Here at Spotlight Branding, we like to work a step ahead, and our clients have had success with these three cutting-edge techniques. They’ll be all the rage in 2020! 

1. GET ON BOARD WITH EMAIL 

Have you tried email marketing yet? This technology allows law firms to stay in touch with current, past, and potential clients with a single keystroke! You can pack your emails with compelling content that reinforces your expertise, and every email will help increase your brand’s top-of-mind awareness even if it isn’t opened. Best of all, it’s free! 

2. CRAFT YOUR IMAGE 

New studies reveal that people looking for legal help are much more likely to work with a law firm that appears trustworthy, knowledgeable, and approachable. It turns out image can make or break you! Who knew? In the new year, take time to build a quality brand and reinforce it with regular client interaction. 

3. NETWORK, NETWORK, NETWORK 

It’s not enough to just be a great lawyer anymore — you need to have boots on the ground! If you make yourself known around town by going to Chamber of Commerce meetings, sponsoring events, and taking speaking engagements, you’ll meet more potential clients than ever before.

As you might have noticed, all of these strategies have been around for years. That’s because they work! Email gets a bad reputation as ineffective, but firms using it well can position themselves ahead of the pack. And, though they may not be as sexy as high-tech solutions, image polishing and networking never went out of style — or stopped bringing in leads. 

When 2020 comes around, don’t get swept up by flashy new trends. Instead, take the time to figure out what will work for your business and implement it consistently to get results. You, like many of the law firms we work with, might just find that the time-tested strategies work best. 

If you’d like some help putting these marketing tools into action, our team is here for you. Contact us today to schedule a consultation for 2020.

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Spotlight Branding

Spotlight Branding is an internet marketing and branding firm for lawyers. Our goal is to help our clients create an online presence that positions them as a credible expert in their field, keeps them connected with their network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find them!