🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
💬 Most law firm websites boast credentials—but overlook the one page that actually builds trust. In this episode, Mike Pelletier and Eddie Dzialo dig into the subtle yet powerful section of your site that makes clients feel understood. It’s not about where you went to school—it’s about why you do what you do, and how to show it.
📌 Key Takeaways:
- Your story matters more than your accolades when building connection.
- Empathy on your website isn’t optional—it’s your silent pitch.
- Small changes to one overlooked page can boost conversions dramatically.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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