Effective Legal Ads Start with the Right Budget

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💰 Throwing money at ads without a plan won’t cut it. In this episode, Danny Decker breaks down exactly how much law firms should be spending on Facebook, Instagram, Google, and LinkedIn—and what kind of leads you can expect at each level. If you’re wondering whether $750 or $2,000 is enough, this episode gives you the real numbers.

📌 Key Takeaways

  • Understand the cost per lead for both low- and high-urgency campaigns.
  • Learn the minimum recommended budgets for different ad platforms.
  • Discover why social media offers better targeting than search ads.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!