Blog Week Day 3: Who Should You Write For? – LFMM 520

Who should your blog articles *actually* be written for? Many lawyers think that their articles need to be sophisticated and technical so that other lawyers see how smart they are. But what about your actual audience? We discuss on today’s episode.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!

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