🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
🧠 Most law firms don’t get referrals because they’re not bad—they’re just forgettable. In this episode, Eddie and Mike break down why staying visible through consistent, low-pressure marketing (like newsletters and community sponsorships) keeps your firm on people’s radar. Whether they open your emails or just see your name at a 5K, repetition builds recall—and recall builds referrals. If you’ve ever wondered why past clients go elsewhere, this is your answer.
📌 Key Takeaways:
- People forget law firms fast—unless you give them reasons to remember you.
- Consistent exposure matters more than flashy one-time impressions.
- Simple tactics like newsletters and event sponsorships can drive long-term growth.
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Spotlight Branding
Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!
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