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2022 Legal Marketing Trends Report

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The Content Loop™

Our Proven Process

Producing content on a monthly, recurring basis creates consistent and ongoing touch points with your network, keeping you top of mind and building your brand, so that no lead, referral, or opportunity is missed. They stay “in the loop.”

1

Recurring Touchpoints

We create content on a recurring basis as ongoing touchpoints with your network. This keeps you top of mind and builds your credibility so that no lead, referral, or opportunity is missed. You keep your audience "In the Loop."

Audience

Email List, Leads, Referrals, Clients, Colleagues, Relationships, Family, Friends, Vendors

2

Relevant Content

For the touchpoints to work, the content needs to be appropriate. We create content that educates your audience, provides value, answers questions, and is relevant to your world and theirs, finding the right balance...often repeating themes to build your authority as an industry leader!

3

Content Multiplication

Content volume is key, and we increase your total content by repurposing content to make even more. A few core pieces can be used in multiple places. For example, blogs are not only website content but are used in newsletters and as social media posts. Same for video, podcasts, etc!

4

Evergreen Consistency

Most marketing only works in the short term, but content is an evergreen solution. It will always work! So, we keep your content running consistently, repeating the process and reiterating your brand and services. Consistency in the long run creates a strong foundation, and makes all marketing work better!

Results

More Referrals
Better Clients
Higher ROI

 

Thank You for Joining Us at This Year’s Legal Eagle Golf Tournament!

Mecklenburg County Bar Association logo

It was fantastic seeing all of you at the 2022 Legal Eagle Golf Tournament this year! If you’ve landed on this page, then you connected with us during the tournament (perhaps as you grabbed a Jell-O shot or two at Hole #5), meaning you were entered into our prize raffle for a chance to win a $350 bottle of Macallan Rare Cask scotch!

Be sure to check out the video below where we announce this year’s winner! 

And don’t forget, we’re also offering a free round of golf to any Legal Eagle participant who sits down for a content marketing consultation with us, so keep scrolling after the video to learn more. 

Congratulations to our winner!

If you’re serious about improving your marketing and growing your law firm, please schedule a call below.

Keep in mind, we’re also offering a free round of golf ($75 value) to any Legal Eagle participants who give us 30 minutes of your time for a content marketing consultation, so be sure to schedule your call ASAP with our Business Development Manager using the calendar below! No strings attached, no obligation to purchase—we just want to do some evangelizing about content marketing and learn about the types of marketing your firm uses.

Hope to talk with you soon, and looking forward to seeing you again at Legal Eagle 2023!