Here’s What the Michelin Guide Teaches Us About Marketing

🎙Listen on SpotifyApple Podcasts, or wherever you get your podcasts!

📢 What does a tire company’s travel guide have to do with legal marketing? Everything. In this episode, Smike and Eddie break down the genius behind the Michelin Guide and how its principles apply to building client loyalty through content marketing. Learn how delivering consistent, valuable information keeps you top of mind when clients need your services.

📌 Key Takeaways:

  • Why consistent content builds trust and loyalty over time.
  • The balance between providing value and showcasing credibility.
  • How relatable analogies can redefine your marketing strategy.

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Spotlight Branding

Spotlight Branding is a content marketing and branding firm for lawyers and other professionals. Our goal is to help you create an online presence that positions you as a credible expert in your field, keeps you connected with your network in order to stay top of mind and increase referrals, and to become more visible online so prospects can find you!

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